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Consumer brand · Gulf & EU
Premium D2C launch film
Cinematic launch campaign with performance creative variants for Meta and YouTube.
Premium D2C launch film
Challenge
High AOV product needing trust and desire quickly; limited UGC; strict brand guidelines.
Approach
Hero brand film, modular shot list for 15s/30s/6s variants, and always-on testing roadmap.
Outcome
Strong launch week MER with creative winners identified within 14 days.
3.8×
Launch MER
+41%
Thumb-stop lift
+18%
Add-to-cart rate